Playbooks
Hub-level playbooks on AI-native software, the SMB ops stack, build vs buy, and the operating discipline of running lean. Strategic frameworks for founders and operators at 20-200 person companies evaluating where the AI lever actually pays off.
The default answer is buy — and "we could build that ourselves" is not a reason to override it. The maintenance iceberg that sinks most build decisions, the four questions that actually settle it, and why AI changed this math less than the hype claims. From a solo founder who built four products and still tells you to buy.
Every SaaS company added "AI-powered" to their landing page in the last 18 months. Most of them are lying. The five-question framework that exposes whether the AI is structural or decorative — in five minutes of a demo, before you commit a quarter of budget.